A WINE MERCHANT
Forging links and growing together
Maison Barrière’s philosophy
To seek out excellence, to continually build relationships, to share a love of wine. Ultimately, the Barrière approach is simple: a curated selection of the best wines of the world.
A radical approach that is both open-minded and resolutely authentic.
Creating links
By cultivating relationships woven through vineyards, markets, and everyday life, Maison Barrière reflects the work of winemakers, engages with its customers, and nurtures its partners. Across the world, its mission has become to connect all those who, in one way or another, are part of the wine industry. In all four corners of the world, it has become a mission to create links between all those who are in any way associated with the world of wine.
Listening, Advice, Proximity, Dialogue, Service, Authenticity, Dynamism, Passion, Exclusivity
Terroir as a culture
Whether in Bordeaux, the surrounding area or on the other side of the world, Maison Barrière pursues a commercial strategy that is as close as possible to the realities of its partners. What support does it offer? Barrière is committed to protecting the richness and value of winegrowing estates. Every wine selected brings its history and the values and passions of its winegrowers. These unique characteristics are passed on to a curious clientèle who like to know the stories behind the products they buy.
Expertise and operations in more than 80 countries.
A strong financial base
Financial resources capable of supporting the company’s ambitions as wine merchants over the long term and around the world.
A recognized brand
Part of the international Castel & Suntory groups. ISO 9001 management certification since 2000. Certified Authorised Economic Operator (AEO) since 2012, by the European Customs Administration - Recognised as a safe, secure trading partner in the international supply chain.
2025
Hello Maison Barrière
Barrière Frères becomes Maison Barrière. More than 90 years of reinventing the world of wine. Now it's Maison Barrière's turn to evolve by adopting a name that reflects its values and its story.
19
32
Founding of Barrière Frères
By brothers Armand and René Barrière.
19
89
ACQUISITION
Joint shareholding by Azur GMF (67%) and Suntory (33%). creation of the holding company Grands Millésimes de France which also owns Château Beychevelle and Château Beaumont.
20
11
New Shareholders
Joint venture between Suntory and Castel Frères.
20
25
Logistics development
With a new 8,000 m2 temperature and humidity-controlled warehouse.
Maison Barrière’s history
Founded in 1932, Maison Barrière has established itself as a leading wine merchant. Attuned to contemporary trends. It remains strongly committed to the great wines of Bordeaux and beyond, earning recognition for its exceptional selection.
Holding stock worth 90 million euros
Maison Barrière’s warehouse
8,000 m2 of fully-secured warehousing, holding stock worth 90 million euros. A space that guarantees provenance thanks to rigorous quality control and monitoring. Meticulous storage conditions with temperature and humidity fluctuations controlled throughout the year.
Commercial expertise in France and abroad.
Quality, logistics, excellence
Maison Barrière’s structure: 15 sales specialists, an international presence, with offices in China and in the United States.
Robust distribution
Maison Barrière's stock management system enables real-time traceability of wines, from reception to shipping. How is this possible? A team of experts, dedicated to their work and trained in the requirements of Fine Wines and European and international regulations.
Some figures
+90
years' international experience
2K
active customers
48H
hours from receipt of order to delivery
+90M
worth of stock
+60M
average sales
80
Presence in 80 countries
Breakdown of our activity
20%
America
20%
Europe
35%
Asia/Oceania
20%
France
05%
Africa/ME
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